Which labels do Sony own?
Columbia Records
Epic Records
Federation Records
Gun Records
Kinetic Records
Jive Records
La Face Records
Pinnacle Records
Battery Records
Plus many more
How are Sony vertically integrated?
Sony as a corporation is vertically integrated by providing several aspects of the entertainment industry and combining them using several medians of the media. Sony provides personal music players for which only Sony format tracks can be played, this provides the company with the power to determine which tracks their consumers listen to. Using this as a starting point Sony are able to create an entire business complex around the base of an MP3 player.
How do Sony profit from media convergence?
Sony profit from media convergence by combining several medians of media to market their products and advertise the corporation effectively. By using many different medians of advertisement Sony are able to target a larger audience than they would just specifying to one. This makes it near impossible for the consumer to escape the many ways the corporation markets itself. For example, products such as 'Guitar Hero' have exclusive tracks from bands such as 'Oasis' who are represented by Columbia Records (distributed by Sony).
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